Visaka Industries Ltd – Provides the Perfect Shelter and Much More

There is a city in Andhra Pradesh and a pretty well known one at that too that go by the name of Viskhapatnam. This city is popularly referred, to by its two smaller names Visaka and Vizag, a fine and likeable city and one of India’s most well known, cosmopolitan and happening cities. It is growing at a lively pace. One of its smaller names VISAKA has another reference to a company, Visaka Industries Ltd, which manufactures asbestos sheets and yarn products. This company has been around for nearly 17 years and has established for itself a pretty good reputation among Hyderabad citizens and not to forget its clients. Mind it no company can afford to survive for such a fairly long period, but this company has just done that and creditably so.

Its corporate office is located in one of the city’s major thoroughfares, SP Road, in an independent and own four storied pure white coated building, which has become one of the city’s major landmarks. Situated bang opposite the by now famous Police Lines Hockey Stadium, it has become a veritable monument and noticeable attraction in itself. Apart from its imposing monument, it has gained another big plus – a favourite topic of discussion among the city’s business elite class.

The name VISAKA has become linked with the attributes of quality and strength and this in turn has lent added strength to itself and the corporate structure of the state of AP. The link with such strict and difficult to attain attributes has not come on a platter. It was achieved after a great deal of upheavals and tribulations and today its products have attained a position of excellence, which lies on the slate of highest calibre. The quality of the products could not have achieved its present position without the help of two characteristics – superior technology and professional expertise. The two allied with skilled workforce and a management, which leads from the front, has made its products an appreciable one, economic and durable. Let’s have a look at the company’s history.

History

The company came into effect in the year 1985 under the Indian Companies Act, 1956 bearing the name Visaka Asbestos Cements Products Limited. The name took a turn for the better bearing the new reference of Visaka Industries Ltd from 9th August 1998. The new name bearing much more impressive stamp enabled the company to diversify the company into another product category – Synthetic blended yarn.

The company in early infancy was a joint promotion of APIDC and a band of energetic entrepreneurs Dr G Vivekanand, Mr G Vinod and Smt G V Kalavathi, its first venture was manufacture of Fibre Building Products. As on now the APIDC has divested its entire stake.

Since those days the company seems to have come a long way and has earned for itself a fairly good name in both the products. Today it sits atop a pile a proud and satisfied company. The building products cater to the domestic markets within the state of AP and its synthetic yarn products cater to the export markets. This is a good sign since the world is much more globalise one today and mere restriction to state and national boundaries will no longer pay rich dividends.

Products

The company manufactures two products – Building Products with an installed capacity of 72,000 MT, and Synthetic Blended Yarn with an installed capacity of 1,176 Air Jet Spinning Positions.

The company manufactures Melange yarns, Grandrelle yarns, High Twist yarns and yarns with Lycra (used for stretch fabrics) and Polyester Viscose Blended Yarn. Its yarn products are used to manufacture suiting, shirting’s, curtains, embroidery laces, fashion fabrics and upholstery.

Towards the manufacture of Building Products, the company gets raw materials in the form of Asbestos Fibre and Cement; the former is imported from Lab Crysotile INC., of Canada and Sama Fibres of Brazil. And the latter one is got from within the nation, that is, from companies like India Cements Ltd, Orient Cement and Rajashree Cements. On the technology front, the company makes use of the latest and the best of technology with consistent results in physical properties and strength. And this far outweighs the standards prescribed by the ISI (Indian Standards Institute)

The Spinning Division gets its raw materials such as Polyester Staple Fibre from the world famous Reliance Industries Ltd, IPL, IOCL, Viscose Staple Fibre from Grasim Industries Ltd and South India Viscose Ltd. The installed Spinning Machines are based on the Air-Jet Spinning Technology, procured from Murata of Japan is installed to get the high-grade quality yarn products.

The company has acquired the leadership tag of Air Jet Spinning in the world highest productivity and efficiency.

Customer Service

‘Customer is the king’ is a very well known sobriquet, the company knows this and ensures the same through its personalised customer service. This has paid rich dividends and ensured total customer satisfaction. How the same is done is an interesting one. The company’s marketing plus technical teams join together to ally with the customer to get to know the concerned customer’s needs. This along with roof design-installation and keeping in close contact with the customer before and after product sale completes the picture of customer satisfaction.

The company’s team of stockists enhances the work. Stockist personnel are selected after they pass the litmus test of integrity and repute. In addition to this, the customer service team also indulges in the task of giving technical inputs to clients on topics such as estimating, installation and so on, all free of cost.

The dealer network of the company for its building products is on a solid footing today, a well-knit network of 950 dealers. It has over 17 depots in major centres in Central and South India.

In case of yarn products, the company has been making steady progress in its export and has attracted encouraging customer response to its products. Every year there has been a noticeable upturn in exports. The countries coming under its ambit of exports include Belgium, U K, Spain, Germany, Japan, and Thailand and so on. In addition to this another factor that needs to be mentioned is that the company’s major clients for its yarn products include such famous names as Harry’s Collection, Pantaloon, Indian Rayon, Mikodo Mills, Raymonds, Grasim and so on.

The company has won plaudits for its strict adherence to the norms of quality consistency, on time delivery and friendly service in both its import and export areas.

Latest Technology

Visaka Industries Ltd knows the value of high technology and its relevance in today’s quality conscious world. In both the segments it uses the most up-to-date technology. In case of Yarn Products it uses the best of German and Indian technology and employs state of the art Twin Air-Jet Spinning Technology.

The company has achieved the good distinction of being hailed as the biggest unit with MTS installation in the world. It has also achieved the highest productivity and highest efficiencies through maintenance of best quality standards in the world.

Awards and Accolades

The company in its relentless march towards excellence has won the following awards:

  • In 1987, it won the highest productivity award from the AP Federation of Chambers of Commerce and Industry.
  • Best Management award from the Govt of AP for the year 1987.
  • Best Entrepreneur of the year award from the Council for Industrial and Trade Development for the year 1990-91.
  • Highest Productivity award from the Council for Industrial and Trade Development for the year 1995.
  • Best Industrialist award from the Govt of Tamil Nadu for the year 2000.
  • Best performance in Large and Medium Sector for the year 2001 awarded by the All India Manufacturers Organisations, AP State Board.
  • In the year 1995 the company secured ISO 9002 certification.

The Company has carved for itself a niche in the hearts of its clients and customers for its consistency in top class products and service.

Other Details

Contact Person: Mr K V Soorianarayanan, Senior Vice President (Corporate and Company Secretary)

Corporate Office

“Visaka Towers”, 1-6-303/69/3, S P Road, Secunderabad – 500003 Telephone: 7813833, 35, 7849362, 7816948 Web site: http://myvisaka.com e-mail: visakaexp.secind@sprintrpg.vsnl.ems.net.in fax: +91 40 7813837

Marketing Office

E Mail: visakaairjet@hotmail.com

Factory

(Building Products Division)- Unit1, Survey No 315, Yelumala Village, R C Puram Mandal, Medak District – 502300 (Andhra Pradesh)

Unit2, Behind SUPA Gas, Manikantam Village, Paramati- Velur Talaq, Rajaji Dist – 637207 (Tamil Nadu)

(Yarn Products Division)- National Highway No.6, (Connecting Mumbai and Kolkatta, 39 kms from Nagpur towards Kolkatta), Moudha-441104 (Maharashtra)

 
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